Shantanu.
My Portfolio

Selected
Case Studies

Real results delivered for global clients. My campaigns scale conversion volumes while protecting profit margins through rigorous data models.

4.8x
Average campaign ROAS
$12M+
Managed Ad Spend
Avg Account Scaling

+180% Signups

CPA -35%
Meta Ads
5.2x ROAS
Google Ads
4.2x ROAS
LinkedIn
3.8x ROAS

Proven Outcomes
For High-Growth Brands

Paid Ads & Tracking01

B2B SaaS Scale-up (US Market)

+142% Demo Volume
The Challenge

High cost-per-lead and broken enterprise tracking pipeline.

The Execution

Cleaned up data infrastructure, designed new dedicated landing pages, and migrated budget from generic keywords into high-intent search capture.

The Outcome

+142% Increase in Qualified Demo Inquiries while reducing overall Cost-Per-Acquisition (CPA) by 34% over 90 days.

Performance Study
Paid Social & Creative02

High-Growth D2C Brand (APAC Market)

3.8x Revenue Growth
The Challenge

Stalled ad performance on Meta due to ad fatigue impacting revenue.

The Execution

Engineered a systematic creative testing matrix and introduced high-impact landing pages focusing on specific product benefits.

The Outcome

Scaled monthly revenue by 3.8x while maintaining a stable, profitable target blended ROAS.

Performance Study
B2B SEO & Site Architecture03

B2B Enterprise Lead Gen & Technical SEO (US/UK Markets)

+187% Organic SQLs
The Challenge

An enterprise software brand relied entirely on cold outbound sales. Their website was technically sound but ranked only for low-intent, informational industry terms, resulting in zero inbound demo inquiries.

The Execution

Restructured their site architecture around high-commercial-intent search queries. Re-engineered technical internal linking, built dedicated landing pages targeting decision-makers, and optimized cross-channel content to match exactly what buyers search for when comparing enterprise software solutions.

The Outcome

+187% organic growth in SQLs (Sales Qualified Leads) within 5 months, moving them from page 4 to a top-3 ranking for three highly competitive enterprise search terms.

Performance Study
CRO & Funnel Design04

Local Lead Generation & Funnel Optimization (APAC Market)

5.8% Lead CV Rate
The Challenge

A premium regional service provider spent heavily on paid traffic but struggled with a high bounce rate on their site. Their online contact form had a conversion rate below 1.5%.

The Execution

Redesigned the user experience from the ground up using clean conversion rate optimization (CRO) principles. Replaced the long, single-page contact form with a mobile-optimized multi-step intake flow, removed distracting navigation links from ad landing pages, and rewrote the web copy to focus directly on clear business outcomes.

The Outcome

Boosted lead conversion rates from 1.4% to 5.8%, quadrupling their monthly inbound pipeline without increasing their advertising spend.

Performance Study
Digital Marketing✦Copy Writing✦Email Marketing✦On Page SEO✦OFF Page SEO✦Social Media Marketing✦
Digital Marketing✦Copy Writing✦Email Marketing✦On Page SEO✦OFF Page SEO✦Social Media Marketing✦
Digital Marketing✦Copy Writing✦Email Marketing✦On Page SEO✦OFF Page SEO✦Social Media Marketing✦
Digital Marketing✦Copy Writing✦Email Marketing✦On Page SEO✦OFF Page SEO✦Social Media Marketing✦
Digital Marketing✦Copy Writing✦Email Marketing✦On Page SEO✦OFF Page SEO✦Social Media Marketing✦
Digital Marketing✦Copy Writing✦Email Marketing✦On Page SEO✦OFF Page SEO✦Social Media Marketing✦
Digital Marketing✦Copy Writing✦Email Marketing✦On Page SEO✦OFF Page SEO✦Social Media Marketing✦
Digital Marketing✦Copy Writing✦Email Marketing✦On Page SEO✦OFF Page SEO✦Social Media Marketing✦

Ready To Grow
Your Business?

Got Questions?

Frequently Asked
Questions

I operate as a high-level strategic partner and Digital Growth Architect. For execution, I lead specialized engineering and media squads to ensure direct accountability without agency bloat.
I engage via retainer-based Growth Partnerships, Fractional CMO advisory, or specialized project sprints for web development and AI automation.
I currently partner with growth-stage and enterprise clients across the US, UK, Germany, Singapore, Australia, UAE, and India.
Traditional agencies pass your account to junior staff and focus on vanity metrics like clicks. As a performance marketing consultant, I work directly with your leadership to manage your strategy, tracking, and ad spend, aligning every campaign directly with your actual revenue and business profit margins.
I bypass low-intent vanity traffic and focus entirely on commercial search intent. My strategy targets competitive keywords used by active buyers, fixes technical backend issues, and builds dedicated landing pages that convert organic search visitors into high-quality sales leads.
Paid ads only buy traffic—CRO is what turns that traffic into customers. By continuously optimizing your landing pages, headlines, and intake forms, I fix funnel drop-offs, maximize your ad budget efficiency, and lower your overall Customer Acquisition Cost (CAC).
I eliminate inaccurate platform metrics by implementing server-side tracking via Google Tag Manager alongside the Meta Conversions API. This bypasses browser blocks to create a reliable data infrastructure, connecting your ad spend directly to actual CRM revenue.
Digital transformation means moving past isolated ad campaigns to build an interconnected digital growth engine. It involves upgrading your tracking systems, unifying your CRM data, and automating your lead capture funnels. This shifts your marketing from traditional, reactive ad buying into a scalable, data-driven revenue generator.